The Watch – West Acres Trends, Culture and Happenings

“The Watch” is a blog that keeps you up to date on all of the great things West Acres Shopping Center has to offer. From sneak peeks of fabulous fashion, and tips and tricks to rock the season’s best trends, to the latest on sales, events and new store openings, we’re keeping an eye on it all so you’re the first to know! Our posts are ever-changing to give you the “always new” insight into the fashion, culture, and lifestyle that is West Acres.

About West Acres Shopping Center

As the region’s premier shopping destination, West Acres Shopping Center is home to over 120 stores, including four major department stores and numerous shops exclusive to the region. Home to the Roger Maris Museum, West Acres features an expansive 750-seat food court with lofted ceilings, natural light and a grand fireplace influenced by Scandinavian design.  West Acres Shopping Center is owned by West Acres Development, LLP. For more information visit

Niki L.


I have the privilege of being on the amazing Marketing, PR and Fashion team as the Digital Marketing Manager at West Acres. When I am not managing our social media accounts and digital platforms, and brainstorming content ideas, I am the woman behind (and sometimes in front of) the camera – creating content and working with the media to create segments to introduce the latest trends! I feel lucky to have a role that combines all the things I love – fashion, styling, photography, social media and writing. When I’m not at the mall, you can find me watching “Friends,” eating ice cream by the carton, spending time with my family and friends, feeding my Pinterest addiction, getting that perfect Instagram photo or crossing off destinations on my traveling bucket list.

Fashion Go-To’s: My style is classically chic – with a trendy influence. I love mixing simple and statement pieces to create effortless, yet fashion-forward, outfits.

Favorite Stores in the Mall: I am a frequent shopper (an understatement) at LOFT, and make recurrent appearances at Gap, Express, Francesca’s, and Forever 21. You can also find me at Qdoba and Moxie Java 3-4 times a week (What can I say? I know what I like!).

Favorite Spot in the Mall: I am a sucker for natural light, so I love sitting in the Fountain Court soaking up the sun and taking in the sights and sounds of the area. I also love sitting next to the Food Court fireplace during the holiday season – so cozy and comforting!

Favorite Thing about the Mall: My favorite thing about the mall is our connection to the community. Whether it’s supporting local artists, hosting events for local non-profits or giving back to our customers and organizations through donations and random acts of kindness, I feel fortunate to be a part of a company that cares so deeply for the community and our visitors. To learn about our West Acres Cares program, click here.

Alissa A.


I have the amazing role of being able to lead the Marketing, PR and Fashion team at West Acres. Being able to combine my passion for business, fashion, design and communication makes each day exciting and energizing. I also have the privilege of holding two other titles – mama to one (almost two) littles and wife to my amazing hubby. I work remotely from Grand Rapids, Michigan, traveling back to Fargo every few weeks (babe in toe) which means life is very busy!

Fashion  Go-To’s: When it comes to fashion, I like to keep things simple and classic, with a few trendier pieces mixed in. Dresses are my go to spring – early autumn, and in the colder months a good pair of denim, booties and a sweater are my staples.

Favorite Stores in the Mall: My most frequented shops in the mall are Evereve, Sephora, Creative Kitchen and Gap/Gap Kids. I’m also a sucker for both Moxie Java and Light House Coffee (have you tried their cold press?).

Favorite Spot in the Mall: My favorite spot in the mall is definitely the fountain court – the fresh flowers and lush greenery mixed with the sound of the water and natural light make for an amazing work/coffee spot – especially in the middle of winter!

Favorite Thing about the Mall: My favorite thing about the mall is all of the local art that is part of our Regional Showcase. Even though I’m at the mall a lot, I am constantly seeing something different in the art, and I love the connection that it has to our community and the support of the arts. Not familiar with our Regional Showcase? Click here for more info.

Maija P.


I have the privilege to be a part of the West Acres marketing team, as the Social and Digital Marketing Intern. I work closely with Niki, our Digital Marketing Manager, and together we come up with creative and unique content for our social media accounts and this blog! I am very humbled to be able to assist Niki in this field, as I am currently studying Strategic Communication at NDSU (Go Bison!). When I am not working in the West Acres office, I am working at Sephora in the mall! I also enjoy being involved in musical theatre, shopping, spending time with family and friends, and being a mom to my beloved bunny, Nora.

My Fashion Go-To’s: My style doesn’t necessarily fit in to one category. I go between a classic, feminine look, and a chic, bold, statement outfit. You can either find me in a floral dress, cardigan and pearls, or black skinny jeans, heels and a leather jacket. To me, fashion has no boundaries, so I typically pick out my outfit based on my mood, which means sometimes I change outfits multiple times during the day!

Favorite Stores in the Mall: I’m a little bias, but I love Sephora. Makeup and skincare is a whole new world of fun and I have always had a passion for it. When I’m at the mall I’m typically shopping at Gap, Forever 21, Pink and Express. You can also find me at Qdoba almost weekly – I have more rewards there than I have in any other store in the mall…

Favorite Spot in the Mall: The pet store. On my 15 minutes breaks I usually find myself wandering down to pet the bunnies and look at the puppies.

Favorite Thing about the Mall: My favorite thing about the mall is how much all of the workers, either for west acres or in the stores at west acres, love their customers. Every experience I have in the mall is filled with smiles, laughter and positive energy, and even more so during the holiday season! I love creating relationships with either the associates in the stores, or the shoppers that I am helping. I feel at home at the mall, whether I am a shopper or a worker. West Acres is welcoming to everyone and I love that it feels like such a happy and safe place to be.



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