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A Behind The Scenes Look at Our Spring Photoshoot

We are still running on excitement from our spring photoshoot on Monday, so we decided to share our behind-the-scenes photos with you! Get a glimpse at all the fun that goes on behind the camera…

By: Niki | March 1, 2017

There is always so much excitement and anticipation that surrounds photoshoot time, but this one in particular was extra fun and unique for us in so many ways! Not only was it our first time doing lookbook photos within the mall, we completely transformed part of the old New York & Company space to a dreamy fashion meets art haven for our shoot (more on that later).

Our theme of this season’s photoshoot was the fusion between fashion and art. Art isn’t just something you observe. Fashion isn’t just something you wear. They’re forms of self-expression that are born from the imagination and share insight into our individual styles, personalities and emotions. When fashion and art collide, inspiration is created. That’s why we’ve combined art and fashion into this year’s spring photoshoot —to inspire you to express yourself in the most creative way possible.

We simply couldn’t wait to give you a glimpse of the magic created on Monday, so we are sharing our behind-the-scenes photos with you, so you can be a part of the fun while we all anxiously wait for the lookbook to go live in a few short weeks!

Our photographer, Elisabeth Eden Photography, capturing our model Zainah in the perfect resortwear outfit.

The vintage furniture from White House Co. and the florals from Love Always Floral made the perfect pairing to the beautiful abstract art by local artist, Marjorie Schlossman.

Our model, Melanie, looked amazing in this denim-dominated look!

How adorable are these kiddos? If you think they’re adorable, just wait until you see their outfits in the lookbook!

It’s all in the details. We fell in love with the back of this blouse from Loft!

Sometimes the photographer steps aside to create some wind to create the perfect shot (update: it wasn’t the best strategy!).

We fell in love with the aerial florals Love Always Floral created for the shoot! It made the perfect backdrop for our photos.

Loving it as much as we are? Now you can be a part of the art meets fashion experience. Stay tuned later this week for an introduction to our new live exhibit, Spring Expressions – a fashion + local art pop-up opening this weekend!

Niki

I have the privilege of being on the amazing Marketing, PR and Fashion team as the Digital Marketing Manager at West Acres. When I am not managing our social and digital platforms and brainstorming content ideas, I am the woman behind (and sometimes in front of) the camera – creating content and working with the media to create segments to introduce the latest trends! When I’m not at the mall, you can find me watching “Friends,” eating ice cream by the carton, spending time with my family and friends, feeding my Pinterest addiction or crossing off destinations on my traveling bucket list.

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