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“The Year Ahead” A Letter From Our CEO

2017 is going to be an exciting year! With change, comes opportunity for growth. See what our CEO, Brad Schlossman, has to say about the year ahead…

By: Alissa | January 12, 2017

We’re only 12 days in and already 2017 has proven it is going to be a year of exciting change at West Acres!  As we look ahead to the remaining 353 days, and the years to come, we are enthusiastic. It is a time of great change, but it is also a time of great opportunity. Change is what propels us forward and gives us the ability to improve for you, our customers. 

Throughout the mall’s life there has been constant change – stores come and go, they change names, and they relocate. If you pick a point in time and look back 10 years, 1/3 of our stores close and 1/3 change (ie. move, are sold or are rebranded) which leaves only 1/3 remaining the same.  In the retail and shopping center industry, change is the norm. Just as trends change, so does the retail landscape.

Meanwhile, the last four years have been remarkably stable at West Acres, making new store announcements few and far between.  That leads us to today. Because we saw abnormally low change in recent years, we’re seeing a lot of turnover now all at once. This presents us with a unique opportunity for growth at level we haven’t been able to do since the expansion of the JCPenney wing in 1979. This turnover is how a mall grows, even without getting bigger, and it is how the customer wins – having more variety and better products and services.

Although these changes bring about the opportunity for exciting new stores, we understand that change can also be hard, especially for those that may be losing their job or perhaps one of their favorite stores. The good news is that the FM employment market, including retail positions, is strong. Current stores are hiring and the new stores that come in will be building entire teams. Additionally, it is our goal to bring in new stores that will become a favorite of our customers (if they aren’t already!).

We are pleased to be able to report that every one of our vacant spaces has something brewing, and there is a long list of stores that want to be at West Acres. The leasing process (more on that later) can take time, but the end result will be worth the wait! We look forward to making announcements starting in the very near future and throughout this upcoming year about the various new stores and exciting projects that are in the works. In the meantime, if you have any suggestions of stores that you’d like to see at West Acres, we’d love to hear them! After all, we are here to serve you, our customers, and to ensure that our mix of stores and the West Acres experience is the best possible to fit your needs.   

Brad Schlossman, CEO

 

Have ideas for us? Share your suggestions using @WestAcresMall on Twitter & Instagram, or post it to our Facebook page!

Alissa

I have the amazing role of being able to lead the Marketing, PR and Fashion team at West Acres. Being able to combine my passion for business, fashion, design and communication makes each day exciting and energizing. I also have the privilege of holding two other titles – mama to one (almost two) littles and wife to my amazing hubby. I work remotely from Grand Rapids, Michigan, traveling back to Fargo every few weeks (babe in tow) which means life is very busy!

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